On a smaller urban service such as Rotorua where buses often drive on quiet semi-rural roads during parts of each trip the update frequency of the GPS tracking is important. If the GPS units do not report frequently enough then passengers waiting may experience the bus ‘jumping’ towards them when using the service. The TrackABus Rotorua service was initially trialled with a 3rd party data feed which was replaced with TrackABus Locator Units to improve the GPS frequency. Once this was done the service was launched and integrated into the Bay Bus web site – Real-time bus tracking in Rotorua